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It’s a Wrap!

08/01/2019Uncategorized

On June 30, 2019, after three years of funding, Adirondack Harvest completed work on its Department of Environmental Conservation Adirondack Smart Growth Grant. This grant was awarded at a critical moment in our organizational evolution as we were desperately needing a new website with an overall fresh take on our branding.

What did we accomplish?

  • Created, designed and migrated to a new Adirondack Harvest website with upgraded features and mobile device capabilities. New icons were added to locate the forestry product members. This website has been tested for accessibility compliance standards.
  • Hired a temporary coordinator to reach out to new members.
  • Held a website launch event at the Deer’s Head Inn.
  • Attracted & retained 103 new AH members.
  • Attracted & retained 28 new forestry product members located within or using wood harvested within the Adirondack Park.
  • Completely revamped and distributed the Essex County local food/product guide annually for three years.
  • Completed a media campaign to promote the new website and our new forestry businesses.
  • Created promotional postcards which were distributed to promote the new website and our new forestry businesses.
  • Social media marketing was added using additional non-grant funds.
  • Incorporated wood product producers into our annual Harvest Festival.

We’re working hard for our members to secure additional funds which will allow us to continue this work!

New website ~ new look!
Essex County Local Food Guide
Essex County Food Guide cover – designed to drive everyone to our website instead of list all the members. More exposure for everyone!
Advertisements were run in LOCALadk, Adirondack Life, North Country Living, Lake Placid Daily News, Adirondack Daily Enterprise and New York’s Adirondack Park: A User’s Guide.
NPR online underwriting advertisement
Thousands of postcards were distributed to consumers and prospective members. Here’s the front…
and here’s the back!